KINETIC

STRATEGY TO EXECUTION

Connected thinking.
Distinct expression.

We work across the elements that make a brand recognisable and useful.

01

Brand strategy

Audience, positioning, narrative and a brief that gives the design a job to do.

Useful outputs: positioning statement, messaging principles, creative brief.

02

Visual identity

The core visual language and a system that can grow around it.

Useful outputs: wordmark, type and colour system, layout principles and guidelines.

03

Digital design

Content-led websites with clear navigation and a responsive visual system.

Useful outputs: content structure, page designs and a development handover.

04

Art direction

A coherent point of view across photography, editorial and campaign materials.

Useful outputs: visual references, image principles and rollout direction.

Make the first
connection.

Tell us what you are building and where you want it to go.

Talk to us ↗